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B2B e-commerce focused on electronics, kirana and fashion verticals has been gathering significant attention for the past three years. After Udaan, Flipkart and Amazon are ramping up their bets in the segment. While Amazon delivers supplies to 20,000 kirana stores, Flipkart recently introduced Flipkart Wholesale, its procuring platform for mom and pop stores.
Launched in the last week of July, Flipkart Wholesale today announced the extension of its operations to 12 new cities including parts of NCR and Mumbai, Meerut and Chandigarh (tricity). As of now, the platform’s supply would be limited to fashion vertical only.
It would add categories such as home, kitchen and grocery by the end of the year, a company statement said. The expansion to these cities makes absolute sense for Flipkart as demand for apparels and accessories will be all-time high in the upcoming festive season during October and November.
“Expanding Flipkart Wholesale with fashion is a good call for Flipkart for two reasons: Firstly, it’s strong in fashion with multiple private labels under Myntra. Secondly, the sales will shoot up in the festive season,” said Satish Meena, senior forecast analyst at Forrester.
At present, Myntra has over 15 private label brands which drive 30% of its overall revenues. Flipkart Wholesale would push these brands through small scale offline stores. This appears to be a good strategy for the wider adoption of in-house brands.