Farfetch's Latest Ad Campaign Sells a New Product: Itself

The online marketplace has long relied on its wide selection of luxury labels to draw consumers. Now, Farfetch is trying to build a brand as well as a platform.
https://www.businessoffashion.com/articles/professional/farfetch-new-logo-global-brand-campaign?utm_source=dlvr.it&utm_medium=blogger

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