#BoFLIVE: Are Marketplaces the New Department Stores?

Brands are increasingly turning to platforms, from Farfetch to new entrants like Behold and The Yes, for the exposure multi-brand retailers used to provide. But can they really deliver the same level of brand awareness — and volume of sales?
https://www.businessoffashion.com/articles/professional/boflive-are-marketplaces-the-new-department-stores?utm_source=dlvr.it&utm_medium=blogger

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