How to Compete With CeraVe and The Ordinary

Higher-end skin-care labels have to adapt to a new reality where many consumers know inexpensive brands like CeraVe or The Ordinary are just as good.
https://www.businessoffashion.com/articles/professional/how-to-compete-beauty-cerave-the-ordinary-tatcha-aveeno?utm_source=dlvr.it&utm_medium=blogger

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