Selling Fashion on Instagram: Expectation vs. Reality

The social media platform says that by selling products directly on their feeds, brands can meet customers where they spend time and reduce the clicks required to convert ad impressions into sales. But brands and consumers aren't fully sold on the idea yet.
https://www.businessoffashion.com/articles/professional/social-commerce-instagram-tiktok-pinterest?utm_source=dlvr.it&utm_medium=blogger

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