How the ‘Nap Dress’ Went Viral

Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?
https://www.businessoffashion.com/articles/professional/nap-dress-hill-house-home?utm_source=dlvr.it&utm_medium=blogger

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