Olding Is the New Blanding: Luxury Brands Look Back to Get Ahead

After an era of streamlined logos and nearly constant drops of Instagrammable merchandise, European fashion houses are reasserting brand signatures from their pasts to signal lasting value in an uncertain market.
https://www.businessoffashion.com/articles/professional/olding-luxury-fashion-branding-valentino-gucci-givenchy?utm_source=dlvr.it&utm_medium=blogger

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