Op-Ed | A Sustainability Solution for Fashion: Sell Signifiers, Not Stuff

Better manufacturing processes won’t solve fashion’s sustainability problem, but brands could decouple the social signifiers they fundamentally sell from physical goods and reassign them to immaterial products like media experiences, argues Aaron Chamberland.
https://www.businessoffashion.com/opinions/sustainability/op-ed-a-sustainability-solution-for-fashion-sell-signifiers-not-stuff?utm_source=dlvr.it&utm_medium=blogger

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