How Mytheresa’s Boutique Approach To Online Luxury Fuelled a $2.2 Billion Listing

Mytheresa just raised $407 million to grow its luxury e-commerce business. Targeting big spenders with busy schedules, not discount hunters, has been a profitable approach, but the competition for those clients is fierce.
https://www.businessoffashion.com/articles/retail/how-mytheresas-boutique-approach-to-online-luxury-fuelled-a-22-billion-listing?utm_source=dlvr.it&utm_medium=blogger

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