Luxury’s Bigger-Than-Ever K-Drama Opportunity

South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts.
https://www.businessoffashion.com/articles/global-markets/luxurys-bigger-than-ever-k-drama-opportunity?utm_source=dlvr.it&utm_medium=blogger

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