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Fashion's Biggest Spring Trend Is Also Its Most Literal
Everyone responds differently to stress, and after a year of shared tumult some unpredictable outcomes have included: influencers raising chickens, and an egg salad sandwich T-shirt selling like hotcakes. Designers, from Edie Parker to Bottega Veneta are selling egg-shaped clothing in egg-inspired colors (the latter makes shoes in a shade named Egg Yolk). Others have actual egg motifs. This, in a year when many of us have, let's say, lowered the bar on home cooking and come to rely on the humble egg for our daily protein. Spring is officially here, and it's beginning to look like the season's biggest fashion trend is also quite possibly its most literal: eggs. They're suddenly everywhere.
The egg obsession is something that we've been working up to. At one point in 2019, the most liked photo on instagram was a random egg. The pandemic has only amplified the egg's power, imbuing it with unexpected meaning. After more than a year of being cooped up, overwhelmed, out of sorts, we can see something of a fresh start — rebirth — in the symbolism of the egg that feels all too necessary as many begin to plot their escape into plein air. For those stepping an uneasy foot out of the house for the first time, there's comfort in eggs' soft, soothing color palette; their shape without a single hard edge.
"What better perfect totem for this new year of brand new beginnings and hope?"
We just can't escape the egg. Even the queen of downtown cool and purveyor of quirky beaded bags you can't scroll through Instagram without seeing is in on it. Susan Alexandra created a bag with a big, yolky pearlized egg just like the kind you'd find in your steaming hot bodega sandwich (available in hair clip form, too). In a bright shade of sky blue with its near-neon yolk, the bag is a playful piece with a much deeper meaning. "I infuse all of my pieces with symbolism, and eggs represent rebirth and new beginnings," explains Alexandra. "What better perfect totem for this new year of brand new beginnings and hope? The egg is such a charming and visually appealing symbol — at once irreverent and nostalgic."
And when we said "literal" we meant it: This line is made in collaboration with the country's leading ethical and sustainable producer of actual eggs, Handsome Brook Farms. Shoppers can get cartons of farm-fresh eggs with their egg bag and barrette, plus donate eggs to NYC community fridges.
As for high fashion, there are almost too many eggs on the runway to put in our basket. For Loewe Spring 2021, designer Jonathan Anderson rendered voluminous pieces — heavily puffed, rounded sleeves, and cocoon-like skirts that resembled a hard-boiled egg ready to be plopped into a lunchbox. Louis Vuitton, too, had blobby coats and jackets for spring 2021 like an egg running on the plate, and a few seasons earlier released a perfectly shaped egg bag, dubbed the LV Egg Case.
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